Syneos Health Increased Use of DISC and GROW Coaching
How LEADx Helped Syneos Health Increase Coaching Behaviors Among District Managers
Increase sales managers' use of DISC, GROW Coaching, and remote leadership skills.
In 2021, the Syneos Health Learning Solutions team sought a solution to increase the retention and application of several training programs that had already been delivered to their sales leadership team — specifically DISC, GROW Coaching, and remote leadership skills.
Given the remote nature of the sales force and the demands of their schedule, the platform needed to:
Scalable
"So that thousands of participants nationwide could work through the same content at the same time.
Mobile-first
So that participants could access content on-the-go and in-between client meetings.
High-quality micro-learning
Short, well-produced content that could fit into five- or ten-minute windows.
Given these requirements, traditional classroom lectures and live workshops were out of the question. Syneos Health needed a solution that could be accessed easily, on-demand through smartphones, in bite-sized chunks.
The Solution: A behavior change platform with micro-coaching, nudges, and micro-learning
Syneos Health partnered with LEADx for an on-demand leadership development solution, launching the AI-powered, app-based Coach Amanda. The LEADx platform includes:
Behavioral nudge engine
Bite-sized prompts delivered in the flow of work.
Micro-coaching activities
Mapped directly to leadership competencies.
1,000+ micro-learning assets
Videos, book summaries, and short exercises.
Built-in DISC assessment
Team-wide personality insight, on demand.
Additional assessments
Growth Mindset, Resilience, and Big 5.
AI-powered Coach Amanda
Always-on leadership coaching in the app.
LEADx allowed managers to learn skills in short bursts, taking advantage of five or ten-minute time windows. App content was customized to integrate Syneos Health's existing training materials.:
Results: Sales managers increased leadership behaviors in every target area
Syneos Health launched LEADx in early 2021. After four months of usage, a comprehensive analysis — including pre- and post-assessments and activity metrics — showed strong engagement and measurable behavior change.
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23%of users accessed LEADx every single day
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12.7xaverage monthly usage per user
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100%of users utilized the behavioral nudges
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+51%application of DISC
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+35%application of GROW
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+27%remote leadership skills
“My focus has been around EQ, and I've found these nudges to be very helpful in my day-to-day dealings with my team.” —Sales manager
“I started to look forward to the Nudges. Whenever I took a break or had a moment of downtime, I found myself grabbing the app. The short lessons were entertaining and a great way to take a break. My colleagues and I discussed the topics we viewed.” —Sales manager
“I thought it was GREAT! I love the ability to watch videos (or listen to videos — I'm a podcast gal) and explore the content. I liked the push reminders and the idea of using the DISC profiling for me and to better understand my team.” —Sales manager
Learning in the flow of work, at scale
By meeting sales managers where they were — mobile-first, bite-sized, and on-demand — Syneos Health turned previously-delivered training into sustained behavior change. Coach Amanda and the LEADx nudge engine made the content impossible to forget and easy to apply, with measurable lifts across every leadership behavior they targeted.