PODCAST #026: Target the ‘V-Zone’ to Master Your Priorities | Thomas Barta


In this episode, we're going to talk about how and why you need to mobilize your boss, your colleagues, your team and yourself with our guest, Thomas Barta. He is a former McKinsey partner and a global marketing and leadership expert. He’s conducted the largest leadership study of Chief Marketing Officers ever done. He speaks and lectures around the world, and his new book is The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.


CEO of LEADx, and NY Times bestselling author, of Great Leaders Have No Rules and Employee Engagement 2.0. Get a FREE demo of the LEADx platform at https://leadx.org/preview.