In this episode, we're going to talk about how and why you need to mobilize your boss, your colleagues, your team and yourself with our guest, Thomas Barta. He is a former McKinsey partner and a global marketing and leadership expert. He’s conducted the largest leadership study of Chief Marketing Officers ever done. He speaks and lectures around the world, and his new book is The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.
- http://marketingleader.org – Learn more about Marketing Leadership
- http://thomasbarta.com/ – Learn more about Thomas
- @ThomasBarta – Thomas on Twitter
- Buy His Book, The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
- Take the free self-assessment to figure out where you stand as a functional leader – http://thomasbarta.com/resources/