In this episode, Kevin discusses six steps you can use to captivate your audience with guest, Patricia Scott. Patricia is a leading communication expert, specifically in the area of how you can break through distractions to get your message heard. She has more than 15 years of corporate leadership experience and a Ph.D. in Communication. She lectures at the Wharton School at the University of Pennsylvania. She is a bestselling author and her new book is Getting a Squirrel to Focus on Presentations: Don't Just Inform, Transform Your Audience.