Getting Top Talent Fighting to be Fiercely Loyal


What does it take to be a successful leader in today’s changing business landscape? What does it take to not only keep your top talent but have them fight to be part of your organization? The world has changed and so has everything we know about becoming—and remaining—an effective leader.

I’ve been working with leaders around the world and have had the opportunity to witness these changes first hand. I’ve seen what works and more importantly, I’ve seen what no longer works.

Over and over I’ve seen that the single most vital aspect to successful leadership is developing loyalty from those you work with. Not just loyalty, but FIERCE LOYALTY!

The kind of loyalty that means your top talent, your star players would stand up and fight for your organization because it represents something far greater than a job or even a career to them. So the question becomes: how do you develop that kind of loyalty? My main intention in writing my book was to help you do just that in your organization.

There are very few books in the category of leadership are about developing loyalty.

Most leadership books focus on how leaders can manipulate people into being better followers. Books should focus on the real problem—how to become a great leader who creates more loyal leaders. If you are looking for ways to manipulate people into become better followers, this isn’t for you.

The focus here is on how to generate fierce loyalty in your top talent by training them, teaching them, and making it safe for them be authentic, empowered, and empowering leaders by YOU demonstrating that model of leadership for them.

Why? Because that’s how you get your Top Talent fighting to be with your organization.

I trust that you found this article valuable if so feel free to send this to your friends.

I eagerly anticipate your feedback and comments. Please share, like and comment below!


With gratitude,

Authentic Leadership Matrix for Leadership Development

My Authentic Leadership Matrix is free this link! Why? Because one of the questions I’m most often asked is; What authentic leadership is and how do we define it? As a result, with years of experience and extensive requests, I created Authentic Leadership Matrix. It’s designed to give you a clear process of how to perform in each of the five main areas that are required for you to become a world class authentic leader. Start your yes and no evaluation to discover your leadership traits here:

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Want to retain your top talent? Then my “Fiercely Loyal” book is for you! Plus get your free: “How to instantly bond any team” infographic.

Authentic Leadership Matrix for Leadership Development


One of Inc. Magazine’s Top 100 Leadership Speakers to hire, Dov Baron is a leadership advisor to the United Nations (UN), a bestselling author, the world’s only Corporate Cultural Momentum Strategist, and a top-ranking podcast host. He is also the leading authority on Authentic Leadership, and Leadership Succession or, as he prefers to call it, “Full Monty Leadership.” Try his Authentic Leadership Matrix for free: