Tag: start ups
I would also say think about what is most impressive about what you do and demonstrate the impact of your mission and really focus on that. I also think just having a really good opening sentence is important because you capture the audience's attention.
It's all about having the right people on your team and working together as a unit. No one individual makes a business successful. It's the team that makes it successful, and I think that if I've learned anything over the years, it's you have to create the culture and the environment in order to attract the right people into the organization.
When you change the way you think to focusing on the problem you're solving as opposed to focusing on the product you're creating or the service that you have a good process for delivering, you start to see all these new ways to layer in more value for your customers. That really provides you that differentiation that gives you an advantage.