If the past few months have taught me anything, it's that I may have overestimated how tuned in I am to large segments of the population. I would not call this group a silent majority (as they are neither “silent” nor a “majority”), but recent political events have reinforced the need to engage and find common ground with those who feel alienated. Consider the wise words of Daniel Radcliffe.
In his movie, Imperium. Radcliffe plays a FBI agent who goes undercover in a white-supremacy group. According to Radcliffe, “my biggest takeaway from this film is that, as much as we want to demonize these people and in a way demonize their views, we should try and find a way of getting them into this conversation, unfortunately as awful as that sounds, because the more you ostracize them and aggressively dismiss them, the more it just plays into their worldview that everything is a conspiracy against them.”
Before you send me your oppositional emails, let me be clear: I am not equating, comparing, or in any way associating those who feel disenfranchised with white supremacists or racists-at-large. What I am saying is that Radcliffe makes a valid point about demonizing people without engaging in a conversation to understand their point of view. Imperium’s Director, Daniel Ragussis, added that characterizing those on the fringe with insults like “monster” is not helpful. “They don't give you any access as to the mechanism that's going on there and why the people are behaving the way they are. I think if you're going to try to dismantle that or change it, you have to understand what's going on and what's happening.”
A mutually beneficial workplace culture is not determined solely by the leaders; the employees ultimately decide what practices and habits they will adhere to… and this includes those who don’t feel welcomed to participate. Therefore, companies must focus their resources to involve these individuals.
To help us encourage those who believe they are estranged from the decision makers, we must be mindful of one important concept: Don’t confuse feeling disenfranchised with feeling disengaged. The disengaged are not willing to put in extra effort for success. They don’t like work and they aren’t afraid to show it. The disenfranchised, on the other hand, believe they are deprived of rights and/or privileges. They want to contribute, but either don’t know how to initiate, don’t think they are allowed, or don’t feel welcomed into the process.
To reenfranchise, start by listening to their concerns. Actually, that’s too easy. Your really need to start by withholding judgment. It’s easy to dismiss those who disagree with us, especially when they are not in a position of power. An effective leader, however, cannot disparage or ostracize these individuals. They are part of the organization, so either treat them like they are part of the organization or release them from your condemnatory sentencing.
Once you are able to withhold judgment, you can begin listening to their concerns. Schedule one-on-one’s to figure out what they need to feel embraced. Ask questions, focus on their concerns, and formulate an ongoing plan.
After you know their hindrances and have a plan in place, it is your responsibility as the leader to change how you manage. However you led before resulted in a disenfranchised populace, so figure out what you can do differently to be more inclusive. And follow up frequently to ensure that your efforts are effective.
If attitude is an indication of success (and it is) you will get more bang for your buck if you concentrate on reenfranchising the disenfranchised then engaging the disengagement. Since the disenfranchised crave involvement, involve them. If you don’t, they will find their voice, with or without you. Why wait for them to be an organized opposition? Make them allies and strengthen your team.