How Not To “Bike-Shed” Your Feedback (Communication)

If you want your people to scale up, your feedback needs to scale down.

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Bike-shedding refers to the act of spending lots of time on unimportant details while leaving crucial matters unattended.

The term traces back to 1955 article in The Economist by C. Northcote Parkinson, a British naval historian and author. “Parkinson’s Law of Triviality” states that people tend to focus on things that are trivial but easy rather than those that are important and hard.

To make his point, Parkinson described a fictitious committee overseeing plans for a nuclear power plant. The members spent the majority of their time discussing relatively minor but easy-to-grasp issues, such as what materials to use for the staff bike shed, while neglecting the proposed design of the plant itself – a far more important but detail-heavy undertaking.

Too often, people end up “bike-shedding” their feedback. They focus on easy but trivial issues related to performance while ignoring the bigger and more nuanced conditions surrounding development. It’s easy to tell people who they are. It’s much harder to show them who they are becoming. That requires a coaching approach to giving feedback – one that turns feedback givers into mirror holders.

If we want people to act on our suggestions for improvement, the trick may not be what we say, but how much we share. While it’s tempting to try to fix all the wrongs we find in others, going after everything means getting comparatively little in return. It’s neither helpful nor productive to pile on feedback that becomes too overwhelming the moment it is delivered. Being particular about our feedback rescues people from information overload and helps them focus their decision-making energy on one choice at a time. The less we say, the more others will do.

When you give feedback, choose your frame carefully. You can’t fix everything, and not everything matters. As I shared in my book, The Feedback Fix, stick with feedback that helps people become incrementally better. Provide them with small but significant support. It’s easy to build bike sheds. But with the right feedback techniques, we can help people build – and become – so much more.

Joe Hirsch is a managing director of Semaca Partners, a boutique communications firm helping companies apply behavioral science for happier and more productive workplaces. Learn more at

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VIAJoe Hirsch
As the managing director of Semaca Partners, Joe Hirsch specializes in helping organizations apply behavioral science to improve the way leaders train, support and empower their teams for success. Drawing on his experiences as an award-winning educational leader and researcher, he has earned accolades from Fortune 500 executives to NFL coaches for his forward-thinking approach. A frequent presenter at businesses, conventions and conferences, Joe is the best-selling author of "The Feedback Fix" (Rowman & Littlefield, 2017) and lives in Dallas with his family.