Monthly Archives: October 2023

With an active workforce of more than 5,000 people across 70+ countries, Toptal is the largest fully remote workforce in the world. How does it go about scaling and sustaining its thriving remote culture?

As companies grow, the need to define company culture poses a challenge. Companies must establish their culture in an authentic and useful way that is not overly formalized or bureaucratic. Adoption often becomes a hurdle.

Bringing culture into the recruitment and hiring process is the best way to ingrain it throughout an organization. But, how do you accomplish this in a thoughtful way?

The best company cultures act like magnets, repelling people as effectively as they attract people. Often, these same cultures operate from highly original core values. The type of values that are unique enough to have a polarizing effect.

To foster company culture, you have to address the behaviors that underpin your culture. However, establishing new behaviors as habits is no cakewalk.

When I had the opportunity to interview the CPO of Omada Health, Nancy Vitale, I was excited to hear that the founders spearheaded the creation and implementation of the company’s values.

Scaling a founder-led, start-up culture is the ultimate challenge. However, success yields large results. Reuters’ data shows that the top 400 founder-led companies have registered an average share price gain of 58.4% compared to just a 10% return for the top 400 stocks led by other founder-led companies.

The CEO of Netflix Reed Hastings wrote: “In all creative roles, the best is easily ten times better than average. The best publicity expert can dream up a stunt that attracts millions more customers than the average one. ”To capitalize on this idea at the company level, you have to grow what Hastings refers to as your “talent density.” Talent density is the collective amount of talent held by your employees.

Considering that 70% of employee engagement can be traced to an employee’s relationship with their manager, you would expect that most companies would get intentional about leadership development and company culture early on.