In this episode, we're going to talk about how you can capture an audience and influence behavior by becoming more of your true self with our guest, Sally Hogshead. She is an award-winning branding expert, a hall of fame speaker and author. She is the world’s authority on the science of fascination, based on her research of over 300,000 people. Her company developed the first methodology to actually measure your personal brand, called Your Fascination Advantage. Her best selling books include How The World Sees You and Fascinate: How To Make Your Brand Impossible To Resist.
- http://howtofascinate.com/ – Sally's Website
- http://howtofascinate.com/you – Take the Fascination Advantage Assessment for FREE with Access Code: LEADx
- @SallyHogshead – Sally on Twitter
- Buy Sally's book, Fascinate: How To Make Your Brand Impossible To Resist